ARIZONA STATE STUDENT SERVICES

As part of the Cronkite School's PR Lab, Lindsey lead a five-person team that created a public relations campaign for ASU Student Services. The team conducted research on ASU students to better understand what motivates, or fails to motivate, freshmen and sophomores in terms of participation with Sun Devil Athletic events. The plan included three surveys that were distributed to incoming freshman, true freshman and sophomores as well as various focus groups. 

PHOENIX ARTS AND CULTURE

Also part of the Cronkite School's PR Lab, Lindsey and her team created a public relations campaign for the PAC. The plan included various infographics, a social media plan and social media contests. The team also conducted primary and secondary research for the PAC including a focus group with ASU students.